Honda wins three big awards in Kelley Blue Book’s 2013 Brand Image Awards study
At DCH Kay Honda, we are proud of the strong reputation that Honda has built over the years. That’s why we’re excited to announce that Honda has won three awards in Kelley Blue Book’s 2013 Brand Image Award study.
Honda was named the ‘Best Value Brand,’ the ‘Most Trusted Brand,’ and the ‘Best Overall Non-Luxury Brand,’ giving it the most awards of any other car brand. This is Honda’s third year in a row winning the ‘Best Value Brand’ award, as well as its second year winning the ‘Most Trusted Brand’ award.
“These awards demonstrate how customers recognize the tremendous quality and value of our products, reflecting the incredible competitive strength of the Honda brand,” said Mike Accavitti, vice president of national marketing operations for American Honda Motor Co., Inc.
The winners of the Brand Image Awards are chosen based on results from Kelley Blue Book Market Intelligence’s BrandWatchTM study, which gathers brand perception data from 12,000 new-vehicle shoppers annually on KBB.com.
The ‘Best Value Brand’ award honors automakers that combine affordability, reliability and impressive resale value across their lineup of new vehicles, while the title of ‘Most Trusted Brand’ award is given to brands that build positive reputations with consumers. Honda’s high average score across all categories earned it the biggest award of all, the ‘Best Overall Non-Luxury Brand.’
Come see for yourself what makes Honda such a popular brand with American car buyers. Stop by DCH Kay Honda soon to see our lineup of reliable and affordable vehicles.
